Get your visitors to spend 20% more time on your site.
Creating more sales in the process.
All of us want to increase our users time on our site. Low session durations can and will increase our bounce rate and this kills our conversion ratio. In this article we are going to look at the things that we have done on our site to increase the time on page for our examples.
I just want them to complete a contact form, why would I want the user to stay on a page longer.
Our search engines today keep track of everything, they know where you came from and where you are going to go. They also know how long you spent on a particular page. They use all this information to decide if this is a good page for a particular search result. If we take PhotoSpherix as an example, we have been in the 360-product photography business for over 20 years now, we know what we are doing and we do it well, but how does Google know that.
First, they know that our domain has been around for a long, long time. Well in internet terms it has been a long time. They also know how many people come to our site and look around. They also know how many contact forms are completed each day. Through in the fact that they know every site that is also linking to PhotoSpherix. Oh, the crazy world we live in today.
Now with Google analytics is a tool we can look and see what our average time on page is for any page on our site. Just go to Audience -> Overview.
Now remember that the average time or session duration is different for every type of website what is good for my site may not be good for years.
Your goal is to have your visitors on your site long enough to get the information they need and feel comfortable enough to reach out to you and become a customer.
9 Easy steps to increase visitors time on site
Clean up your design
You only have seconds to get your visitors attention. If you get their attention, they will continue looking at your site, if you don’t, they’re gone and there a bounce. Does your design have your most interesting information above the fold? If it doesn’t you need to change it. If it is a portfolio page don’t add a whole bunch a copy above the artwork that you’re wanting to show and if it is a product page show the product first.
Make your pages easy to read
Having your page easy to read is always important as well. Test your site both on a desktop and mobile devices to make sure that it looks the way you want it to look for your customer. Make sure the font size is right, make sure it’s easy to read and most of all, make sure you would want to read the information.
Add some great images
As I said in the first section make sure you have images and make sure your images are great. Remember we’re a little biased year we spent a lot of time behind a camera, and we really care about what your products look like. They are a great source of visual information as well as interest to your customer.
Make all those great images as small as possible
Yes, the Internet is getting faster, but our customers are getting less patient they want everything quick and fast. Spend some time to optimize the size of your images whether it’s pixel width and height as well as its compression so that the customer gets the imagery as quick as possible.
Video can keep their interest
Videos are a passive activity you sit and watch while information is delivered to you. This is a great way to have your visitors spend more time on a specific page. Think about it if you have a 45 second video on your page, the visitor will spend 45 seconds more on your page just watching the video after they’re done reading and looking at your wonderful photos.
Connect all your pages together
The Internet has always been referred to as the World Wide Web the reason why is that in pages interlink between each other you as the site creator want your site both to link to the outside world as well as link to other contact from within your side. A great example of this is any time in the word 360 product photography shows up on our site it links back to our home page.
Comments or reviews help keep their interest
Well, comments take time to curate, but they are well worth the input from you as the creator because the visitors spend time reading the information. From time to time the comment sections of your site may grow larger than the overall content of your site.
Make them talk about your content, and better yet, have them link to your page.
Make sure your contact is so good that your visitors want to talk about it to their friends, family, coworkers, the guy walking down the street, anybody, and everybody. If you get your visitors talking about your site, more people will visit your site, and spend more time on your site, which increases the amount of time spent on a page.
Get their attention if they are leaving
Another thing you can add is a quick pop up when the customer or visitor is thinking about leaving the page. Remember in the very beginning I said we know almost everything about our customer, do you even know when his mouse is going up to the back button. You can use this mouse action to show a pop-up that says, “hey would you like to join our newsletter!”.
Now remember these are all just some options that you can do on your pages, it is not a complete list there are many other things you could do. PhotoSpherix has implemented some of these options to get it to where you spend more time on our pages. Take this article as an example it was written for someone to read through. So that you would spend more time on the page and help us show more people about our 360-product photography.
I hope this helped you out with your website and if you could share it with some friends neighbors the guy walking down the street get it to where more people know what it is that we do. Have a great day.
